The trade market is an international roadway connecting countries through their own cultural artifacts. For Peru, these contributions are vital in preserving and solidifying the country’s historical image. With handcrafts, portraits, household items, down to the very colors, artisans are the country’s life line to the trade market. They present to the world the identity of Peru.
One of the best ways to expose these items to the world is through exporting. Zaid Arauco Izaguirre believes so and she’s helping Peru gain wider recognition through the country’s biggest expo in the business, Peru Gift Show. As Office Manager to PromPeru, Izaguirre is helping bring 140 exporters from North and South America, Europe and Asia to attend the 10th anniversary of this grand exhibition. “We want cities around the world to adopt our culture, to decorate their homes Peruvian,” said Izaguirre when asked to explain the main focus of the expo. It’s a way for countries around the world to see what Peru has to offer to the trade business.It’s difficult to ignore the influence of Peruvian art. Locally, these images are all over. Peru Gift Show is trying to accomplish just that but globally. Such a country with a rich culture as Peru should be able to get a piece of the global market pie. Riding that global wave of success are the artisans, who specially handcraft each item down to the last detail. Unlike other countries, who have the luxury of using technology to mass produce their products, Peru is forced to use other initiatives to compete in a market where higher demand means more bang for your buck. It’s one of the reasons, says Izaguirre, Peru Gift Show seeks more independently-run businesses like high-end boutiques instead of stores like Wal-mart. This is a major advantage Peru has over mass producers. Peru can guarantee each item is 100 percent hand-made and one of a kind, something mass producers cannot promise.This week’s expo is expected to make a record setting US$5 million from potential buyers who will invest in products made by Peru’s most talented artisans. That beats last year's US$3.2 million. To find such talent, PromPeru dedicates one year in search of the best local producers to present at Peru Gift Show. These artisans are one of the main reasons Izaguirre believes Peru Gift Show has a social responsibility to the community. The majority of these artisans are creating crafts that were handed down to them over three generations. Aiding in the preservation of traditions like these is Peru’s gift. So the next time you happen to be in a boutique and you find an item that says “Hecho en Peru”, keep in mind that piece was once in the hands of a Peruvian craftsman.
One of the best ways to expose these items to the world is through exporting. Zaid Arauco Izaguirre believes so and she’s helping Peru gain wider recognition through the country’s biggest expo in the business, Peru Gift Show. As Office Manager to PromPeru, Izaguirre is helping bring 140 exporters from North and South America, Europe and Asia to attend the 10th anniversary of this grand exhibition. “We want cities around the world to adopt our culture, to decorate their homes Peruvian,” said Izaguirre when asked to explain the main focus of the expo. It’s a way for countries around the world to see what Peru has to offer to the trade business.It’s difficult to ignore the influence of Peruvian art. Locally, these images are all over. Peru Gift Show is trying to accomplish just that but globally. Such a country with a rich culture as Peru should be able to get a piece of the global market pie. Riding that global wave of success are the artisans, who specially handcraft each item down to the last detail. Unlike other countries, who have the luxury of using technology to mass produce their products, Peru is forced to use other initiatives to compete in a market where higher demand means more bang for your buck. It’s one of the reasons, says Izaguirre, Peru Gift Show seeks more independently-run businesses like high-end boutiques instead of stores like Wal-mart. This is a major advantage Peru has over mass producers. Peru can guarantee each item is 100 percent hand-made and one of a kind, something mass producers cannot promise.This week’s expo is expected to make a record setting US$5 million from potential buyers who will invest in products made by Peru’s most talented artisans. That beats last year's US$3.2 million. To find such talent, PromPeru dedicates one year in search of the best local producers to present at Peru Gift Show. These artisans are one of the main reasons Izaguirre believes Peru Gift Show has a social responsibility to the community. The majority of these artisans are creating crafts that were handed down to them over three generations. Aiding in the preservation of traditions like these is Peru’s gift. So the next time you happen to be in a boutique and you find an item that says “Hecho en Peru”, keep in mind that piece was once in the hands of a Peruvian craftsman.
No comments:
Post a Comment